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With fluorescent lighting and minimal decor, a Ross store is a far cry from a glossy department store yet this unassuming chain has become a powerhouse in American retail by giving consumers exactly what its name promises: a chance to dress for less. Corporate Scope and Positioning Ross Dress for Less is the flagship division of Ross Stores, Inc., a California-based retail company that also operates the smaller dds Discounts chain

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Stomacher: Adds a beautiful focal point, reflecting true 18th-century style

When color is introduced, it should echo the dress subtly rather than dominate the look