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Neetzan Zimmerman, formerly an editor at another viral content machine, Gawker, and widely considered an expert in virality, tweeted that the dress is a "viral singularity." It appears to have started with a Tumblr post of the photo, headlined "what colors are this dress," and spread from there as those who saw white-and-gold engaged in pitched battles with the blue-and-black camp

Weve made it more luxurious and more sumptuous, and weve introduced a modern colour palette, but really tried to stick to the basic foundation of the 1813 silhouette. As a result, Daphnes wedding look played into the eras sartorial codes: it featured an empire waistline (where the seam sits under the bust), as well as a modest neckline and short capped sleeves

L : Bust 34", Hip 44", Length 46.5", Waist 36"

Petite brides should be wary as this style may make them appear shorter

"The midi dress is the most universally flattering length of a dress you can't go wrong with it whether you're tall or petite, size XS or XL," editorial and celebrity stylist Julia Gudova tells Byrdie