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The dress in question became a cultural phenomenon, splitting opinions across the globe as people fiercely disagreed over its colour

Then, it absolutely blew up

Critically, though, that first burst of light is made of whatever wavelengths are illuminating the world, reflecting off whatever you're looking at

Increasing and decreasing the white balance can even be helpful: So what is the actual, real dress color

In a smaller study of 15 people that occurred just days after the image went viral, researchers at Giessen University in Germany found evidence that the range of perceived colors is greater than the few discrete categories would suggest