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The brand name, he said, was a reference to the gatherings of tobacco craftsmen and merchants of the day, but also to Weinbergs clientele, all of whom were members of high society. Weinbergs vision for the House of Sobranie was to be a luxury tobacco brand in the then still young and just emerging tobacco market. That vision has carried over beautifully into the present, with Sobranie still being regarded as one of the classiest cigarette brands around

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