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The Global Adult Tobacco Survey 2016-17 estimates that 29.6% of men, 12.8% of women and 21.4% (199.4 million) of all adults in India currently use smokeless tobacco.

Phasing out and prohibiting cigarette filters, and single-use electronic nicotine delivery systems alongside them, is the only way forward towards reducing, and ultimately eliminating, the huge environmental burden that these products pose. Read the full ERS statement that was published following the WHO FCTCs COP11 event

So he decided to try IQOS, a sleek, pen-shaped electronic device that heats sticks of rolled tobacco, developed by the American multinational tobacco company Philip Morris International (PMI)