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So far, studies have found little evidence of compensation, but smokers do seek out other sources of nicotine.(109) Having lower-risk nicotine-containing products, such as nicotine replacement therapy (NRT) or e-cigarettes, readily available to smokers of VLNC cigarettes will likely be essential for the strategy to succeed.(110) A simulation model found that reducing cigarettes nicotine content to minimally addictive levels would lead to a substantial reduction in tobacco-related mortality, despite uncertainty about the effects on smoking behaviors.(111) A key component of the reduced nicotine strategy is to identify the appropriate regulatory approach to alternative sources of nicotine such as e-cigarettes.(112) Because they do not burn tobacco, e-cigarettes should pose less risk to users than cigarette smoke

Reynolds American has confirmed that Jones Day is their lead legal counsel

Archived from the original on 10 July 2009