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Description
While the similarity of ORs and significance levels between NLP and ICD-adjusted models is encouraging, our data are insufficient to definitively declare the equivalence of these methods

doi:10.1002/14651858.CD009704.pub2 57

The advertising campaign aimed to normalize IQOS use by depicting the product alongside coffee, alcohol and desserts as part of an everyday routine
I could smell it on the linen shirt the day after, and the day after that (literally two days+)

Pechmann C
