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Description
Developed by two former smokers, Juuls mission is to improve the lives of 1 billion adult smokers by eliminating cigarettes. One way the company encourages the switch from cigarettes to Juul is with its Juul calculator, where people can estimate how much money theyd save if they used a Juul instead
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Manufacturers are enhancing their product lines by adding differentiated cigarillo products for adult consumers seeking an alternative to cigarettes
Improved Customer Understanding With thousands of independent stores throughout the UK, Imperial Tobacco recognized that improving category understanding and becoming more customer focused with clustering was a key priority to its retailers development
