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Pricing tactic #3: Price segment your brands so that there are cheaper brands available to price-sensitive smokers For over a decade, tobacco companies have used price-segmentation to divide their brands into higher priced premium brands, mid-range value brands and lower cost budget or super-value brands

By how many packs of cigarettes does the quantity demanded decrease per year due to the excise tax on cigarettes

The ultra-value sector remains a key priority for us, as the fastest-growing segment in both RMC and roll-your-own tobacco

Acrylic Material choice directly impacts performance and longevity

Anti-tobacco campaigners advocate the removal of tobacco from pharmacies due to the health risks associated with smoking and the apparent contradiction of selling cigarettes alongside smoking cessation products and asthma medication