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these terms elicited greater interest than organic [1.72 (0.64)] claims, and the latter elicited greater interest than the similar regular [1.55 (0.53)] and light [1.52 (0.65)] claims (BF Joint = 1.1 10 12

They allow these white tobacco industry executives to cynically exploit our legitimate grievances, said Carol McGruder, a co-founder of the African American Tobacco Control Leadership Council (AATCLC)

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At first, you might have assumed that they were basically just cash grabs designed to earn money out of name recognition