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The company called the Micronite filters, the greatest health protection in cigarette history. However, these claims of better health protection were ironic

Which tobacco share is best

While Marlboro continues to lead as the most valuable tobacco brand for the 10th consecutive year, the industry is undergoing significant transformation, said Richard Haigh, global managing director at Brand Finance

Any further rules "will have to be grounded in our growing body of knowledge and understanding about the use of e-cigarettes and their potential health risks or public health benefits," Commissioner Dr Margaret Hamburg said

Wendy Solie Hansen takes credit for the art direction, with copywriting by Lyle Wedemeyer and photography by Rick Dublin of Dublin Productions