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Health.com: 70 years of menthol cigarette ads "Menthol cigarettes are marketed to the most vulnerable sectors of our society, particularly starting in the 1960s," Gardiner says

As we look back on this history, we can appreciate the journey that has led us to the luxury lighters we know and love today
Instead of relying on nicotine, they use plant-based or naturally flavored formulations to provide a soothing sensory experience

2010 Feb;19(1):87-88) Etter JF, Bullen C

Part of the reason for this is the products complexity, she said