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Zhu, Evolution of electronic cigarette brands from 2013-2014 to 2016-2017: analysis of brand websites
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[DOI] [PMC free article] [PubMed] [Google Scholar] Power JD, Cohen AL, Nelson SM, Wig GS, Barnes KA, Church JA, Vogel AG, Laumann TO, Miezin FM, Schlaggar BL, & Petersen SE (2011)

In addition to these factors, BATs ability to make meaningful inroads into the non-combustible cigarette market, generally referred to as Next Generation Product (NGP), is seen as a key driver for the company in an evolving nicotine industry

Key Takeaway: Smoke is more than visible particles
