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One explanation for people not believing that smoking was a health risk is the aggressive actions of the tobacco industry in suggesting scientific uncertainty and controversy about the findings (e.g., the Frank Statement on smoking issued in 1954 [Pollay Advertising Collection, n.d.]) (Brandt 2007)

PMID 31133009

Public Health Education Campaigns - As part of this approach, FDAs Center for Tobacco Products (CTP) is investing in a number of tobacco prevention public education campaigns that directly support our mission by educating the public about the dangers of regulated tobacco products

(JTI) to acquire Gallaher in 2007, while Imperial Brands bought Altadis the following year

They sold out to Gallahers, whose primary business became cigarettes