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The brand caught fire almost immediately, propelled in no small part by a slogan that became one of the most quoted advertising lines of the twentieth century: "Winston tastes good, like a cigarette should." Grammarians of the era howled about "like" versus "as," and the controversy only fanned the flames of the brand's visibility there is no such thing as bad publicity when your product is on every tongue, literally and figuratively

The vintage cigarette case is simple and generous, looks noble and elegant, gentle and elegant

TO THE ROOTS

1940s ELGIN AMERICAN Lite-O-Matic ,Magic Action, Gold-Plated Cigarette Case and Lighter | ORIGINAL Boxes and Papers

The Luck Strike Cigarette Pack, shown left, can be identified by the Clinton Dewitt Tax Stamp on the top: Series 110 is 1940