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A case study of Minneapolis and Saint Paul, Minnesota co-authored by Truth Initiative researchers shows that restricting menthol cigarette sales from convenience stores in the two cities would result in projected annual profit losses of about $6M for Minneapolis and $4M for Saint Paul contrasting sharply with tobacco industry estimates of losses of at least six times greater

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Factors such as packaging, labelling, risk communication, price and smoke-free policies appear to influence initiation and use

These devices offer a level of control that you don't often see in compact vapes