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38 The cognitive dissonance at work allows the smokers room to confess to the obvious, that smoking is bad for their health, but it also gives them hope that the negative health effects are not as bad as they are made out to be or even that the smoker will somehow dodge the avalanche of health consequences that affect other smokers (a cognitive bias known as the optimism bias)

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Additionally, a recent study in the journal Nature (8) demonstrated that differences in the brains of mice and humans result in a tenfold difference in the synthesis of neurotransmitter receptors