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The brand also emphasized its extra length, typically 120mm compared to the 85mm of an average cigarette, using slogans like "Every inch a lady" in the 1980s to underscore the association between long cigarettes and sophistication promoted during that era

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When they realized we love menthol cigarettes, when they realized we love that menthol flavor, said LaDarius Gammage, referring to Big Tobacco companies, They began to push it on us. A study published by Tobacco Control found that between 1980-2018, menthol cigarettes were responsible for 1.5 million African-American smokers a number that exceeds the population of Dallas