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The potential market for smoking cessation products is "immense," says Boston University public health professor Michael Siegel, an epidemiologist: About 97% of the 38 million people who smoke say they want to quit

READ MORE Why Disposable E-Cigarettes Became So Popular in Canada Over the past several years, disposable e-cigarettes have become one of the most talked-about nicotine

However, there is an upgraded version for the US market, the IQAir HealthPro Plus XE, which includes a dedicated air quality sensor and smart app feature

That said, non-nicotine vapes can be beneficial for those who want to satisfy the behavioral aspect of smoking without continuing their nicotine intake

Expecting an identical cigarette experience from IQOS on day one leads to disappointment that has nothing to do with the product or the flavour