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This shift is largely attributed to sustained inflation and high interest rates, which have prompted smokers to seek more affordable alternatives to premium brands like Marlboro and Newport.Reuters Crown cigarettes, positioned within the super-value segment, have capitalized on this trend by offering a cost-effective option without significantly compromising on quality

"The surge in total e-cigarette sales during 2020-2022 was driven by non-tobacco flavored e-cigarette sales, such as menthol, which dominates the prefilled cartridge market, and fruit and candy flavors, which lead the disposable e-cigarette market

Philip Morris International reported smoke-free products reached nearly 40 percent of total net revenues in the fourth quarter of 2023

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However, theres something about everyday use that cannot be measured in a lab-test situation