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Description

Adolescents whose parents have rules about smoking and take a strong anti-smoking stance are less likely to take up smoking, even though the parents may smoke themselves

See my Swisher Leaf rankings here

Now lets take a look at 3 of the most popular blonde leaf tobaccos

This investigation should wrap up by September 15th

They also connect with the third desire of their audience: #3 Teens want to feel like they belong to the in-group Another clever comms strategy of the campaign is to create a sense of a unified us in teenagers who are giving up or choosing not to start smoking/vaping