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Plus, they know young adults are pretty savvy about marketing this kind of program helps the companies integrate marketing in a way that seems more natural and meshes with social interactions. (In a statement to Vox, the Campaign for Tobacco-Free Kids said that Reynoldss program shows that [tobacco companies] continue to market cigarettes in ways that attract young, price-sensitive customers...[these] companies claim that they want to reduce smoking, but their actions clearly show otherwise. A representative from the Food and Drug Administration said the department didnt have any relevant information on Reynoldss program or similar initiatives.) But as the federal government has cracked down on tobacco advertising over the past few decades, in-person marketing has become increasingly important for cigarette companies with few other legal options

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Instead, men who smoked just one cigarette a day still shared a full 46 percent of the increased odds for heart disease that a heavy smoker had, and 41 percent of the risk for stroke

Doing such a study using alcohol or tobacco, however, given their numerous well-established health risks, would be ethically dubious

Implementing stronger licensing requirements, such as those limiting the number and location of tobacco retailers, can reduce the exposure to tobacco marketing