big tobacco targets kids with candy-flavored products No product should look like candy—it's a blatant ploy to target children and mask the true nature of these products," said an FDA official Flavored Nicotine Products – Clear
Description
An editorial published in the British Medical Journal in 1982 argued that the HEC had achieved little since its establishment (Anon, 1982)

PMC 5996176
- Amused at the middle-finger "Mock Tom Ford" bottle & presentation

It is not easy to quit smoking right away

There were some elements of the evaluation and response to the campaign, however, that might have given the HEC pause
