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PLoS Biol 16(3): e2003904

can market its IQOS products as reducing consumers exposure to harmful chemicals found in cigarettes, the U.S

Identify Your Smoking Triggers When you smoke, it becomes tied to many parts of your life

It uses case studies of ex-smokers who can talk about the mental health benefits of becoming smokefree to help bust the myths that have persisted for far too long

"Cigarette Smoking and Health Promotion in Nazi Germany"
