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A randomized controlled trial found that young adults who were exposed to e-cigarette advertisements had greater curiosity about, and were twice as likely to have tried e-cigarettes six months later than young adults who were not exposed to e-cigarette advertisements

The specific blend, curing method, and additives influence the exact chemical profile, but the fundamental danger remains consistent across tobacco types

In another study, only between 20 and 53 percent of high school students could correctly recall each of the four Surgeon General's warnings even when they were provided with the actual wording, and some incorrectly recalled having seen a warning that was not being used at the time (Ref

Reynolds Tobacco Company Cosmopolitan Magazine 2007 No

Jones L, Bellis M