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Vaping has long been socially perceived to be a better or less harmful alternative to smoking cigarettes, and that misconception needs to change.

Dr Marilena Maglia , the first author of the study, also explained: the importance of associating the commitment to smoking cessation with the support of an innovative but zero-risk tool, leads the person, whether incentivized or not, to maintain constant attention to the target

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Smokers who switch to vaping can save thousands of pounds each year

While earlier drafts of the Deeming Rule hinted at a flavor ban, the final version did not grant the FDA the authority to regulate e-cigarette flavorings