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New tobacco product use was identified by the question, Did you use new tobacco products in the last month? The participants were asked to select one or more of the following answers: no, used HTPs (e.g., IQOS, Ploom Tech, glo), and used e-cigarettes

long before cigarettes appeared

This isnt some watered-down, drugstore cologne

E-cigarettes, also called vapes or e-cigs, are battery powered devices that heat liquids to create inhalable vapor

All of this is very worrying since an erroneous perception about the safety of the product is related to tobacco consumption.19 We believe that authorizing the use of reduced-exposure messages is a serious mistake, and that it inevitably leads to misconceptions about their security