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This testing helps insurers categorize applicants into smoking or non-smoking categories, which can significantly affect the premiums

While New Category volumes are still completely dwarfed by cigarettes, non-combustible products (New Categories plus Traditional Oral) now comprise 14.6% of BATs total revenue, 2% greater than 2021

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Embraced by some professional athletes and familiar personalities, the products have become so popular on TikTok that theres even a name for devotees: Zynfluencers

The more pronounced decline in females (EAPC: ASMR= -3.44, ASDR= -3.07) suggests gender differences in health behaviors and access to healthcare services