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Reynolds Tobacco Company (a British American Tobacco subsidiary)

Nicotine and other chemicals in cigarettes tighten your blood vessels, reducing the flow of blood to your muscles

While higher strength vape juice may be available in other countries, if you see an e-liquid being advertised as being higher than 2% this is not legal in the UK and is a product which has likely not been subjected to the appropriate quality and safety checks, making it not safe to use

Partnerships and Collaborations: Truth Initiative partners with TikTok : In 2024, the Truth Initiative, a leading anti-smoking organization, partnered with TikTok to create viral content aimed at discouraging teenage smoking and vaping

On average, non-smokers live 14 years longer than smokers and after 15 years smoke-free your risk of most chronic conditions is the same as a person who has never smoked