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That works out to roughly 24 million adults [estimate, ~9.1% of the ~264M US adult population, label as approximate]
Both versions smoke well and would only offend those who dislike the odor of all smoking tobacco, be it cigarette or pipe

Natural (non-aromatic) blends contain only the tobacco leaves without external flavors, highlighting the character of the leaf (for example hay-like Virginias or smoky Latakia) (source)
When this happens, the sensation is much like the one you get after eating a big meal

"Canada's cigarette smuggling corridor"