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Journal of health care for the poor and underserved 24 , 12661275, (2013)

Also eliminated were the fashionable social settings that supported the impression that cigarette smoking was "a go-ahead habit or an essential part of the pleasure and excitement of modern living." Commercials depicting romantic situations that "seemed to link the pleasure of such situations with the pleasures of smoking" were banned

However, to be truly sustainable you need a more holistic approach

The Noise The unhelpful side of the threats conversation is in trying to identify an external villain in crafts pursuit of consumers

I think that raising the smoking age to 21 would have a much greater impact.