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IQOS has already achieved significant market penetration in countries like Japan and Italy, and PMI continues to expand its product line with new innovations

The Performative Cigarette Lately, Ive been seeing more and more people entering what I can only describe as their cigarette era. And not in the way that suggests theyve taken up smokinglike actually taken it up, quietly, privately, in a way that might imply anything real

Three large cigars could equal 30 to 60 cigarettes in tobacco content, depending on cigar size

Replacing smoking with healthier activities can be effective

Regulatory compliance and quality control measures will become increasingly important