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IQOS 3 Starter Kit uses the latest technology a heating element made of gold and platinum and coated with ceramics to control the heating temperature

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Many smokers appreciate that vaping retains the familiar hand-to-mouth ritual, which can be a comforting aspect lost when quitting cold turkey

In addition, small shops have reported low profit margins on tobacco for a number of years, which it is understood would limit their ability to absorb tax rises on the products

Altria's Marlboro brand dominates the U.S