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Young people are reporting that they perceive e-cigarettes as safe, leading to a rapid increase in use

[65] A growing subclass of vapers called cloud-chasers configure their atomizers to produce large amounts of vapor by using low-resistance heating coils

The region also has relatively high levels of poverty, which is also linked with smoking

Smoking rates among teens and young adults declined from nearly 30% to about 5% between 1992 and 2022, according to another of Pierce's studies (though he adds that e-cigarettes have been tobacco companies' latest ploy to recapture some of the youth market)

The retailer faces penalties from the FDA, including fines and enforcement actions