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Though Lucky Strike dabbled in radio programming early on, they made a more prominent entrance into television sponsorship with Lord & Thomass Your Hit Parade and the "Jack Benny Program."

however, the cigarette pack remains a primary source of marketing

The National Institute of Health and Care Excellence states that most health problems are caused by toxins other than nicotine in cigarettes and therefore recommends that nicotine replacement therapy (such as nicotine patches, gum, and mouth spray) is considered alongside behavioral support

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