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Novo Nordisk aired its first Big Game commercial for Wegovy, featuring celebrities like Kenan Thompson and DJ Khaled Ro ran streaming and digital campaigns during the same period, starring Serena Williams, who shared her experience with GLP-1 treatment to connect with mainstream audiences Historically, pharmaceutical marketing focused on clinical communications, doctor outreach, and niche audiences

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In a new Journal of American Chemical Society study, Krishna Kumar, Martin Beinborn, and co-workers from Tufts University unveil the first unimolecular tetra-agonistspeptides that activate GLP-1R, GIPR, GcgR, and Y2R all at once