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The compound is designed for a single weekly subcutaneous injection, which is one of its biggest practical advantages over daily-dosing alternatives

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This matters because it narrows the gap with tirzepatide considerably

They also underscore a strategic imperative: manufacturers must urgently expand capacity to capitalize on the market opportunity, while dealing with supply constraints and time-to-market

The brand's narrative-management of the wind-down, the executive communications gaps, and the lack of public strategic response to GLP-1 disruption all illustrated what happens when a legacy diet brand faces structural shock without crisis-communications infrastructure